12Reasons Purple Shampoo

Product Code: 704230


12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment. The transformational ability of 12Reasons : Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down.

To Use: Apply 12Reasons Purple Shampoo to wet hair. Massage into a rich lather, then rinse. Follow with 12Reasons Purple Conditioner or a 12Reasons Hair Mask.


  • Banishes unwanted yellow tones
  • Ideal for grey, blonde and highlighted hair
  • Rich nourishment and hydration
  • Nurtures dry and damaged hair
  • Paraben and sulphate free
  • Designed and formulated in Australia
  • Vegan friendly and not tested on animals
  • Size: 400ml
Technical Specification
Brand 12Reasons
Hair Concern Colour
Series Purple