Aluram Purple Shampoo

Product Code: 700530


Clean beauty, clear conscience. Banish brass and boost brightness with an effective Aluram purple shampoo which won’t dry out hair. Infused with coconut water, nature’s finest hydration, Aluram Purple Shampoo brings out the very best in blonde, grey and white hair. Rose hip and biotin replenish nutrients, while adding radiance and strength. A highly pigmented, colour enhancing purple shampoo which represents clean beauty and clear conscience with a formula safe for hair and the environment.

To Use: Apply a generous amount through wet hair and let sit for 2-5 minutes. Rinse and follow with an Aluram Conditioner of your choice.


  • A clean, modern and plant-driven approach to haircare
  • Highly pigmented purple shampoo which won’t dry out hair
  • Brightens and banishes brassy tones in blonde, grey and white hair
  • Coconut water base – nature’s finest hydration
  • Rose hip and biotin add radiance and strength
  • Safe for hair and the environment
  • Vegan, sulphate-free, gluten-free, cruelty-free, paraben-free
  • For all hair types
  • Made in the USA
  • 355ml
Technical Specification
Brand Aluram
Hair Concern Colour
Series Purple